For me guitars are made up of 3 main components, looks, feel, and sound. Starting with:
Looks, I wanted something that was aesthetically pleasing yet functional. The carves had to be in the right places to accomplish both, and I needed room to pick, hence most versions are hum, single as a standard. Exotic hardwoods were part of that equation, using Wenge-Paduak-Black Limba-Sapele, to name a few.
Feel, besides the body carves, the necks needed to feel right. Natural finishes were a must, evo gold and stainless steel frets a necessity. A well balanced instrument was also in the mix.
Sound, using top components from major players in the industry like Seymour Duncan, Hipshot, Wilkinson, Graph tech, Pappas electronics and others helped in achieving the stability and sound of our products.